Explain how the company's global strategy operates Research Paper

Explain how the confederacys world(a) schema operates - Research Paper ExamplePeople visit Starbucks owing to its reputation and the status symbol it has strengthened for itself. The business model of Starbucks is a well-repudiated and successful one worldwide. The report throws light on the success of the external strategies that are undertaken by the company and also examines the position of the company in the global foodstuff. The umber gargantuan has also encountered with a lot of challenges in the international as well as the national market. The proceed section of the report regards certain recommendations to overcome the challenges that are faced by the company in the international market (Speiser, 2003). Starbucks Corporation Starbucks Corporation is a global coffee giant and coffee house string which is headquartered in Seattle, Washington. It is the largest coffee company in world that owns around 20,891 coffee stores in sixty-three countries worldwide. In United S tates (US), it has 13,279 stores and target to channelize their services to every corner of the world with coffee and merchandise. The Starbucks coffee shops offers raw and hot beverages, bean coffee, full leaf teas, pastries and snacks. Apart from these, Starbucks also provides with entertainment products such as books, subscribe and music CDs. The ice cream brand of Starbucks is also offered at the grocery stores (Peng, 2009). Every day billions of flock worldwide sip into the coffee mugs at Starbucks at any time of the day just to ravish the taste of the coffee with their friends, families and loved ones. There has been an increase in demand in coffee intentness and with it the competition has increased. The main competition in the coffee industry started in 2007 after the sales of coffee rose up to 50% (Burritt, 2007). Thus, Starbucks have faced certain challenges from their competitors. Global Strategy of Starbucks Corporation The global strategies that are developed by th e company can be explained through the expansion plans and more which are explained in this section. Competitive Strategy Starbucks concentrates on serving a niche segment of consumers which the rivals are unable(predicate) of doing. Starbucks attracts coffee lovers and even non-lovers of coffee by providing brewed coffee and delicious snacks and ice creams which are unbeatable in their standards. The gossip over the coffee and snacks are much enjoyed when it is in Starbucks as the environment is very comfortable. Thus, the company concentrates more on comfort of the customers so that they feel at home and visit the shops often (Virginias community colleges, 2013). Four Fold Strategy The Starbucks chain has inserted the booming coffee culture in the American urban society easily with the four fold strategy which is as follows a. Market segmentation The accompany has planned for market segmentation plan after making a rigorous market research. The market research included the taste s and preferences of the people. The company has always maintained its high position in the coffee market. It competes with its rivals on the grounds of comfort and not in terms of convenience. The closest competitors are Dunkin Donuts and McDonald (Ghemawat, 2007). b. A superb lead The founder of the company, Howard Schultz has worked hard for innovating products which will attract